Your practice's financial coach
Long before Grace Wu Ursery became a human parent she was a pet parent with her first dog tagging along to classes on the UCLA campus. After graduation and short stint in the mutual funds and asset management world, that dog went with her to veterinary technology school at Foothill College where he was the best helper for venipuncture practice. As a California licensed RVT and a VHMA accredited CVPM, she has spent over two decades in veterinary medicine. From high volume shelter medicine, strip mall to boutique concierge service GPs, 24/7 emergency and critical care treatment floors, multi-specialty medicine ORs, urban to suburban to rural locations, companion and exotics and mixed animal practices; Grace has been involved in the many sizes and shapes of the veterinary profession.
What stands out is her passion for promoting financial literacy and demystifying the numbers for veterinary professionals. By leveraging all the rich data and information already being produced by the practice, owners and team members gain an honest understanding of the health of the business. This allows leaders to make effective strategic decisions. Grace advocates for independent practice owners to build profitability with rewards they can share with their team and gain control over their financial destiny.
As an active member of the Southern California Veterinary Medical Association, California Veterinary Medical Association and the Veterinary Hospital Managers Association, Grace continues to fuel her investment in the future of veterinary medicine. She is currently serving as the chair of the VHMA's Diversity, Equity & Inclusivity Task Force and a member of the California Veterinary Medical Reserve Corps. A proud and loud UCLA alum and Los Angeles sports fan, she can watch and talk sports and the state of the economy all day every day. On the weekends you'll find her in Long Beach playing beach volleyball or on the soccer pitch cheering on her super striker.
The Story about Us and You
Vet Money Geek is an experienced industry insider. From kennel runs to the OR to the back office, we know first hand what happens in a day in the life of a veterinary professional. We have been side by side with practice owners working double duty as practitioners and co-owners navigating partnerships with family members. We cut through the emotional reactivity and focus on the money without compromising your values and compassion. How is it coming in, where is it being spent, how is it investing in your future? With our financial coaching you stop guessing IF you are making enough money, you focus on how you want to use it.
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Our coaching focuses on your strategic growth needs and your transition planning goals. Through organization and analysis of your practice's financial and management data, we uncover valuable insights that empower you to make informed decisions tailored to your business objectives. Don’t let that stress colitis become a full blown, stink up the treatment room HGE! This is a judgment-free space and with some training and guidance, your embarrassment or self-consciousness about the money and business things you don’t know but “should have known” come to an end. Vet Money Geek does not bark out orders or give you that feline stink eye! Personable, relatable, and committed to integrity and ethical practices, we are your financial literacy champion.
The Mission
To educate and support veterinary practice owners in utilizing their business data to achieve profitability and success in a simplified and judgment free space.
Our Promise
Authentic engagement with you.
Honesty in assessments and performance analysis.
Candid communications.
Honor the values and heart of your practice.
